ASSESSMENT 1

Assessment 1

Assessment 1

Question 1: Potential International Markets for BEE

It is essential for every firm to segment the market for its products and services that are being offered to the customers. In the present era, majority of the people appear to be conscious regarding the usage of the environmental friendly cleaning products. There are emerging international markets for these products which have the ability to earn profits and present platforms for the process of value creation. There are two groups of customers which the BEE can target and identify as the potential audiences for the promotion and selling of the products:

The individual consumers of the environmentally friendly cleaning products,

The consumer group members who are interested in being involved in the distribution of the products.

The industry for the environmental friendly cleaning products has been boosting internationally. BEE can target and segment it products geographically in Western Europe, North America, and other surging markets in Eastern Europe, Asia Pacific, and Latin America. The past few years have experienced a quicker level of economic growth by enhancing the global consumption of the consumers. The consumers have got more conscious towards the environmental friendly products and are gradually adopting them (Tan Booi, 2010).

In terms of segmentation in the international markets, BEE will have to consider various political, economical and legal factors as well. The retail consumers all across the world are extremely price sensitive, and this happens particularly in the situation of economic recession. They require more value for money from green cleaning products. Due to this factor, BEE will have to counter the rising problems of gaining the confidence of consumers through the innovative, low-cost products, high performance and differentiated services. Adding to this, there will be many political uncertainties and legal regulations that the manufacturers and sellers of the environmental friendly cleaning products will have to adhere to. These strict ecolabeling regulations and procedures, along with the expound visibility and benefits of such earth-friendly solutions will be a big issue for BEE to tackle.

Question 2: Most Attractive and Least Attractive Markets

There are a lot of economic difficulties that are faced by the Western states, and their solutions still need to be found and applied. By contrast, the Asian markets have depicted the ambitious plans in terms of the creation of environmental friendly products. However, China stands as the top market in terms of attractiveness for the environmental friendly cleaning products. It presents an economy guaranteeing higher returns on the investments and has lower tax rates as compared to the other Western economies. Moreover, the country has boosting levels of innovation, and utilized technological advancements in an effective manner (Pack, Westphal, 1994). It has also incorporated regulations and policies that are associated to the provision of cleaning products that are environmental friendly too within a framework of national sustainable development (e.g. national sustainable development strategy, action plans etc). This factor guarantees that the policies more benefits and a higher profile is received by the policies through the allocation of ...