Assessement of Performance-One Touch Direct

Introduction

One Touch Direct (OTD) is a leading organization that develops integrated, direct response marketing programs supported by the quality services of its call center technologies. The company operates in both business to business (B2B) and Business to consumers (B2C) segments, creating a wide group of customers for its solutions. It provides expert call center support in English, French and Spanish to wireless, telecommunications, cable, internet, financial services, entertainment and other industries.

OTD believes in a cost-effective working, whereby revenues are increased using optimal customer retention strategies. This policy underlies all of OTD's functions and undertakes its corporate strategy, ...