ASSESMENT

Assessment

Assessment

Executive Summary

Students as customers are the new meme in universities these days, and keeping students enrolled is one of the top challenges of universities. CRM services as helping universities 'elevate their enrollment strategies has developed what it calls “a comprehensive product designed to identify, engage, assess, and coach students through to graduation. CRM is primarily implemented at the university level, often in admissions or alumni relations. Successful CRM strategies leverage institutional knowledge with the information technology advances made over the past ten years to strengthen relationships with prospects, current students, and alumni. Integrated into the business processes designed to reach these vital community-facing groups, CRM integration in the university improves the prospects of long-term relationships through the use of intelligent management capabilities. For many universities, the integration of CRM drives an evolution of entrenched attitudes and work habits. Keeping in mind the long-term benefits of using CRM is building and tracking relationships and improve retention of students at a university.

Introduction

As the responsibility is to short-listing and implement an information system to make Retention more effective for the university, I have prepared the report for the management. The key attributes of Retention solution have been discusses, further key “capabilities” of the solution has been identified. The classical IT and cultural issues and the recommendations for the potential problems are further elaborated.

Forward-looking colleges and universities are embracing constituent relationship management (CRM) business processes - and a corresponding set of software tools - in their drive to recruit and retain the most desirable students. An information industry term that interchangeably refers to a set of software products as well as business processes, CRM in higher education encompasses the methodologies, software, and usually web capabilities that help institutions develop and manage relationships with institutional stakeholders, or "constituents." Key attributes of Retention solution is that CRM software provides data-driven application support for managing and tracking constituent interactions as well as analytics for management decision-making. Due to this, it is expected that the 89% of higher education administrators1 articulated the need to use data to better manage their institutions, improving business processes in order to efficiently build relationships with key constituents. This life cycle of relationship management starts with the admissions process and extends into alumni relations. In this survey, CRM is ranked in the top-ten technologies for driving student retention rates.

Key “capabilities” of the solution is that despite delays in implementation of the entire student system, student services personnel remain excited about the benefits to come. They cite the move to a student focus as long overdue. Individuals involved with the admissions and application processed expressed enthusiasm that students can register for classes on-line. With students able to do business with the university when convenient for them, registration personnel expect the students to be delighted with the new system.

Evaluation and Analysis Stage

There are various business issues that drive the request of having a CRM at the university level. For example, universities fail to retain students, like businesses that lose customers, face decreased enrolment and loss ...