ASIRI FOODS

Asiri Foods

Asiri Foods

About the company

In 2010, Asiri Foods was established as a pickle, chutney and curry sauce producer. The business has been operating its sales from Nottingham to Cornwall. Recently, it has started to supply at Waitrose outlets in a limited number. The company aims to produce and sell local. Initially, the turnover was £10,000 but, it subsequently increased by £5,000 because of marketing and awareness. The company has kept minimal advertising budget and focuses on in-house marketing with mostly photographic images, leaflets and display panels. Chutney is manufactured in-house but, the curry sauces are outsourced (Neal 1999, 20).

Growth and development

With duration of 12 months, the goal will gain market share and retain customers. This phase will give considerable weight to the sales force, supporting it with mailing and telemarketing activities to get sales calls. Be maintained in media advertising campaign mass, performing specific new products and technologies. The Internet is a global but markets that are clearly segmented by language. To study the opportunity should be taken into account the great uncertainty about how to grow the number of participants and the business generated online in the future, where these markets where growth rates are expected exponential. To calculate rates of return and investment in business web predictions is speculation that may or may not be met according to advance the time (Kaplan 2003, 52).

Sustained moderate growth of gross domestic product produces a healthy economy in which businesses are a growing demand for its products due to the growth of consumer spending; opportunities abound for both established businesses. Interest rates short and long terms significantly affect the demand for products or services. Interest rates concise terms, for example, are beneficial to the dealers of credit, while for other businesses long-term loans are beneficial. Since, it is a new company so it should develop strong branding strategies so, that the market can grow. For existing businesses the opportunities to do a market study of three key parameters:

Needs in the business sectors: Not all sectors business have the same rate of penetration, if, however, there is a general trend of implementation regardless of the industry.

Market size: The Internet is a global but markets that are clearly segmented by language, with a higher market macro English speaking is increasingly universal language. To study the opportunity should be taken into account the great uncertainty about how to grow the number of participants and the business generated online in the future, where These markets where growth rates are expected exponential. To calculate rates of return and investment in business Web predictions is speculation that may or may not be met according to advance the time.

Existing competition: Today there are a lot of companies Web development services. This is due to the increasing need between companies, the lack of information the employer and the great existing intrusion of both individuals and companies advertising have a level playing field by covering its designers (Wilson 1999, 34).

Future Outlook

Short term objectives include obtaining financial assistance to ...