ARMANI

Armani

Part one Giorgio-Armani

Business outline

The Armani Group is among the fashion and luxury goods groups in the world with 5,000 employees and 13 factories. It designs, manufactures and distributes fashion and lifestyle products including apparel, accessories, eyewear, watches, jewellery, cosmetics, perfumes, furniture and home accessories with brand names: Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani , AJ | Armani Jeans, A / X Armani Exchange, Armani Junior, Armani Baby and Armani Casa.

The Group's exclusive retail network currently comprises about 500 stores worldwide: 81 Giorgio Armani boutiques, 171 Emporio Armani stores, 17 Armani Collezioni stores, 165 stores A / X Armani Exchange, 16 AJ | Armani Jeans stores, 6 Armani Junior and 33 Armani / Casa stores in 46 countries.

On July 24, 1975 Giorgio Armani and Sergio Galeotti founded the Giorgio Armani Giorgio Armani SpA, which is the current Chairman, Chief Executive Officer and sole shareholder. The same year he was presented the first Giorgio Armani "prêt-à-porter" (Spring-Summer 1976).

After a successful first year of operations, Giorgio Armani SpA began to broaden its customer base and increase the company's presence in Europe. The year 1978 marks an important milestone in the history of the licensing agreement with GFT (Group Financial Weaving), who offers her the opportunity to invest in a new headquarters that included showrooms and press offices.

Brief Analysis about the Company

Armani is one of the worlds leading fashion brand. The Armani group has 250 outlets in 37 countries. Giorgio Armani the founder of Armani brand was born on July 11, 1934 in Northern Italy. Giorgio Armani worked as a buyer for ''La Rinascente'' department store for seven years. Then he worked as a fashion designer for Hitma, Nino Cerroti's men's clothing company. Armani established his own company ''Giorgio Armani'' on July 24, 1975 with his partner Sergio Galeotti. And by the end of the decade Armani fashion house has been counted in worlds leading fashion house.

Current Position

Today Armani organisation has a great retail network around the world. It has its own 60 Giorgio Armani Boutiques, 11 Collezioni, 122 Emporio Armani, 94 Armani Exchange, 13 Armani Junior, 1 Giorgio Armani accessori , 16 Armani Casa, all over the 37 different countries.

With many sub-brands under one roof, Armani has fulfilled the specific needs of the different market segments. By this not only Giorgio Armani become one of the respected brand in fashion industry, it is also one of the highly valued and highly trusted fashion companies in the world with the value of nearby 3 billion Euros.

The Brand Segmentation

Giorgio Armani: It is a segment which is of Ultra Premium price and it targets the consumer 35-50 years.

Armani Collezioni: It is a lower market segment with the 20% lower than the main line. It provides the excellence line of affordable fashion.

Emporio Armani: It is the collection of contemporary designs. Which is very popular in young professional from 25-35.

Armani Jeans: Armani jeans are the premium segment of the organisation. It is the trendy, fashionable and luxurious line of ...