Are the strategies employed in advancing Cultural Creativity aiding Taiwan?

By

TABLE OF CONTENTS

LIST OF TABLESIII

CHAPTER 4: DISCUSSION/FINDINGS1

Descriptive statistics1

Background section1

Behaviour section3

Focus group6

I-Mart image6

Marketing strategy by Taiwan's Artist Village7

Comparison of findings with literature8

Factors influencing cultural creativity industry8

CHAPTER 5: CONCLUSION AND RECOMMENDATIONS10

Promoting industrial development11

Recommendations14

Real time marketing14

Final words16

REFERENCES18

APPENDICES20

Questionnaire20

Focus group questionnaire21

LIST OF TABLES

Table 1: Age1

Table 2: Gender1

Table 3: Marital Status1

Table 4: Job Status2

Table 5: Education2

Table 6: Income2

Table 7: Q73

Table 9: Q94

Table 10: Q104

Table 11: Q115

Table 12: Q125

Table 13: Q135

Table 14: Q146

CHAPTER 4: DISCUSSION/FINDINGS

Descriptive statistics

Background section

Table 1: Age

Frequency

Percent

Valid Percent

Cumulative Percent

15-25

204

50.0

58.3

58.3

26-30

68

16.7

19.4

77.7

31-35

78

19.1

22.3

100.0

Total

350

85.8

100.0

The table 1 is about the age. The table showed that most of the respondents belong to the age group of 15-25.

Table 2: Gender

Frequency

Percent

Valid Percent

Cumulative Percent

Male

276

67.6

78.9

78.9

Female

74

18.1

21.1

100.0

Total

350

85.8

100.0

In table 2, gender of the respondents is provided. Most of the respondents among the respondents are male.

Table 3: Marital Status

Frequency

Percent

Valid Percent

Cumulative Percent

Single

199

48.8

56.9

56.9

Married

72

17.6

20.6

77.4

Divorced

79

19.4

22.6

100.0

Total

350

85.8

100.0

In table 3, marital status of the respondents was asked. Most of the respondents are single.

Table 4: Job Status

Frequency

Percent

Valid Percent

Cumulative Percent

Self employed

174

42.6

49.7

49.7

Executive

56

13.7

16.0

65.7

Manager

120

29.4

34.3

100.0

Total

350

85.8

100.0

In table 4, respondents were asked about their job status. Most of the respondents are self employed.

Table 5: Education

Frequency

Percent

Valid Percent

Cumulative Percent

Graduate

215

52.7

61.4

61.4

Masters

40

9.8

11.4

72.9

PhD

95

23.3

27.1

100.0

Total

350

85.8

100.0

In table 5, education of the respondents is given. Among the 350 participants, most of the respondents are Graduate.

Table 6: Income

Frequency

Percent

Valid Percent

Cumulative Percent

Below 2500

101

24.8

28.9

28.9

2500-3000

228

55.9

65.1

94.0

3000-5000

21

5.1

6.0

100.0

Total

350

85.8

100.0

In the table 6, the income of the respondents was asked. Most of the respondents have the income in between 2500-3000

Behaviour section

Table 7: Q7

Frequency

Percent

Valid Percent

Cumulative Percent

Once

111

27.2

31.7

31.7

Twice

40

9.8

11.4

43.1

More than twice

177

43.4

50.6

93.7

Never

22

5.4

6.3

100.0

Total

350

85.8

100.0

In table 7, respondents have been asked regarding their visit to i-Mart. Most of the respondents have said that they have visited i-Mart more than twice.

Table 8: Q8

Frequency

Percent

Valid Percent

Cumulative Percent

Friends

85

20.8

24.3

24.3

Family

238

58.3

68.0

92.3

Colleagues

21

5.1

6.0

98.3

Total

350

85.8

100.0

In table 8, respondents were asked that with whom they visited i-Mart. Most of the respondents have said that they have visited i-Mart with their families.

Table 9: Q9

Frequency

Percent

Valid Percent

Cumulative Percent

1 hour

112

27.5

32.0

32.0

2 hour

166

40.7

47.4

79.4

More than 2 hour

72

17.6

20.6

100.0

Total

350

85.8

100.0

In table 9 respondents were asked about their duration of stay at i-Mart. Most of the respondents have informed that they have stayed at i-Mart for 2 hours.

Table 10: Q10

Frequency

Percent

Valid Percent

Cumulative Percent

Due to their marketing and personal relations with customers

285

69.9

81.4

81.4

Because their products are good

54

13.2

15.4

96.9

Because their offer more discount

11

2.7

3.1

100.0

Total

350

85.8

100.0

In table 10, most of the respondents were asked about the main reason that they went to i-Mart. In response to this question most of the respondents have said that they went to i-Mart due to their marketing and personal relations with the customers.

Table 11: Q11

Frequency

Percent

Valid Percent

Cumulative Percent

Due to their marketing campaigns

304

74.5

86.9

86.9

Your friend refer you

32

7.8

9.1

96.0

You just visit spontaneously

14

3.4

4.0

100.0

Total

350

85.8

100.0

In table 11, respondents have been asked that how do they came to know about i-Mart. Most of the respondents have said that they came to know about the i-Mart due their marketing campaigns.

Table 12: Q12

Frequency

Percent

Valid Percent

Cumulative Percent

Yes

306

75.0

87.4

87.4

No

43

10.5

12.3

99.7

Total

350

85.8

100.0

In table 12 respondents were asked that if they are satisfied with their trip to i-Mart. Most of the respondents of said that they are satisfied with their trip to i-Mart.

Table 13: Q13

Frequency

Percent

Valid Percent

Cumulative Percent

Yes

314

77.0

89.7

89.7

No

35

8.6

10.0

99.7

Total

350

85.8

100.0

In table 13, respondents have been asked that if they will visit to i-Mart again. Most of the respondents have said that they will visit to i-Mart again.

Table 14: Q14

Frequency

Percent

Valid Percent

Cumulative ...