Application of Business Models in Internet Start Ups

By

ACKNOWLEDGEMENT

I would like to take this chance for thanking my research facilitator, friends & family for support they provided & their belief in me as well as guidance they provided without which I would have never been able to do this research.

DECLARATION

I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual work without any aid, & this thesis/dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with university.

Signature:

Date:

Table of Contents

ACKNOWLEDGEMENTII

DECLARATIONIII

CHAPTER 01: INTRODUCTION1

Background of Research1

Aims and Objectives1

CHAPTER 02: LITERATURE REVIEW3

New ventures and startups3

Branding Of Start-Ups3

Implications of Business Model in Startups4

How start-up create a brand6

Startups creation sequence6

Startup orientation classification6

Apply stringent criteria to the start-up logo7

Measure the results7

Understanding Entrepreneurial Business Risks8

Customer Demand Risk8

Technology Development Risk9

Profitability business model9

Competitor and Market Obsolescence9

Unlocking Value10

Social Networking Sites11

Internet Bubble's12

CHAPTER 03: METHODOLOGY13

Research Design13

Literature Search13

CHAPTER 04: DISCUSSION AND ANALYSIS14

Startups and new companies14

Exploit creative Startups building activities16

Exploit the power of the internet16

CHAPTER 05: CONCLUSIONS17

REFERENCE18

CHAPTER 01: INTRODUCTION

Background of Research

The purpose of this research is to analyze aapplication of business models in internet start ups, start ups is a crucial activity for the successful establishment of a new company that helps customer acquisition, retention and to build a favorable reputation. Although the literature on start ups and corporate communication is vast, and studies about new ventures and entrepreneurship are numerous, the intersection of these two fields is still an under-explored area. Research on business and start ups has been defined to be in its infancy, and even perceived as an oxymoron. This is partly due to a lack of understanding of the real meaning of start ups. (Charlesm, 2006, p.47-53)

Brand strategy is not only for large organizations, and offers some apposite suggestions for small business branding. Both small and medium-sized enterprises (Small firms) and big firms can build brands, but the ways in which they do so are different. Indeed, the specific area of start-up branding provides an interesting and unique context for brand studies for several reasons: first, at the creation of a company there is no established identity and reputation and internal structures still have to be built. Second, branding activities are of paramount importance for customer acquisition and therefore for the survival of the company. Third, start-ups typically have limited resources in terms of capital, know-how and time. This is a general problem underlined by many of the analyzed ventures: Since good startups and communication strategy is not necessary to start a business, the entrepreneurs are usually more concentrated on financial and production issues. Although this approach is understandable in the logic of the entrepreneur, many companies later recognize that a clear brand vision is a sound investment for them, because the costs of subsequent changes to their corporate identity can be very high. In the words of the founder of one of the start-ups “It is important to think about the communication from ...