APPLE'S BUSINESS STRATEGY

Apple's Business Strategy



Apple's Business Strategy

How Apple's business strategy helps in the development of competitive advantage

Apple's effective business strategy helps it in the development of new products and services in the organization and the company maintains the quality of its products which helps it maintain its competitive advantage over its competitors. It is pertinent to note that one issue which can prove to mark the success or decline of the company's products is the quality of the goods it manufactures for its consumers (Bacal, 2004, pp. 106).

Apple's brand places special focus upon the quality of its products, and takes measures to rectify mistakes as soon as they are identified in order to avoid dilemmas and consumer dissatisfaction. With the rapidly changing times of today, technological advancements continue to take place at a rapid speed and particularly in the industry of electronics, numerous new products are brought into the market and introduced to the consumers every year. This wide variety of electronic products allows consumers to have a wide choice when deciding what to buy, and makes it difficult for companies to sustain in the market. If companies want to sustain in the market and maintain their competitive edge over their competitors, they have to come up with strategies and ways which truly differentiate their products from that of competitors in the minds of the consumers.

Differentiation

Apple has applied the concept of differentiation to use it to its advantage and in order to increase its profitability and enhance its competitiveness. Apple aims to achieve this by designing and producing products that are so unique and of such a high quality that it is impossible for its competitors to imitate the technology and features of its products (Jones & Robinson, 2012, pp. 56). By the time the competitors are able to come at pace with the technology used by Apple, it has already come out with a newer version of its products, and thus this causes the company to continuously maintain its differentiation level and have competitive advantage over other companies in the same industry (Apple, 2012, pp.n.d). Apple uses effective advertisements to ensure that the customers can differentiate its products from the competitor products. Even though differentiation causes the company to incur costs that are high, it allows the company to differentiate itself in terms of products and services compared to those made by competitors.

It is pertinent to note that this strategy of differentiation has enabled the company to make products that are unique in their appearance, and offer features and services that are unmatchable and thus attract higher markets. Apart from that, it is because of the diversity, uniqueness and quality of Apple's products that people are willing to pay a higher price for them since they know that they will not find the same products and services anywhere else in the world. The company, however, makes sure that it does not increase costs too much while it still maintains its differentiation levels, which result in enabling ...