APPLE MARKETING

Apple Marketing

Apple Marketing

Marketing Concept

Marketing - one of the fundamental disciplines of the market for professional workers, such as retailers, employees of advertising, marketing researchers, managers of the production of new and vintage goods, and etc. They need to know how to describe the market and divide it into segments, how to evaluate the needs, demands and preferences of consumers in the target market, how to build and test the product with the right for this market, consumer characteristics, both through the price to convey to the consumer's idea of ??the value of the goods, as choose skilled mediators to product was widely available, well presented, how to advertise and sell goods to consumers knew him and wanted to buy (Ayal, 2007, pp. 84-94).

1973: Peter Drucker: The aim of marketing is to make unnecessary the task of the seller because it is to know and understand the customer so that the product or service fits perfectly and will sell itself.

1995: “American Marketing Association (AMA) Marketing is the process of planning and executing the conception, pricing, communication and distribution of ideas, products and services to create exchanges that satisfy individual organizational objectives” (AMA).

1996: William Stanton: Marketing is a total social system of business activities whose purpose is to plan, pricing, promotion and distribution of products satisfiers of needs among the target markets to achieve corporate objectives.

Apple Inc Marketing

Apple Inc. is engaged in the production and designing of computers, iPhone and other electronic devices including music players, peripherals, etc. As Apple is already involved in the production of iPhone, it is quite a reasonable time to enter the market of normal cell phones. Although there are several rivals in the cell phone industry, but Apple can find an edge due to its extraordinary management capabilities and core competencies in the market of electronic goods. The new launched cell phone will be named as “Apple Com”.

“Apple Com” will primarily target teenagers and youngsters, but gradually it will serve all classes of the customers like middle age and elders. As far as the classes are concerned “Apple Com” will target middle, upper-middle, and upper-class customers. In other words, all classes and all age groups will be targeted gradually.

Marketing strategy is a process of study and reflection where goal is to match supply and demand. This falls within the corporate strategy. This is a work that aims to increase turnover, market shares and customers by continuously differentiating, motivation or adjustment of supply solvent thereby increasing economies of scale. Marketing strategy component ensures among other key business functions quality management, logistics, management information systems, human resources management the feasibility of supply. Strategic marketing is part of the communication strategy of a company that influences the other strategies dramatically. It is a process seeking to meet the needs and desires of current and future customers. It identifies different groups of potential buyers in their tastes and preferences and market segments. It assesses the potential and interest of those segments and taking into account the competitive ...