APPLE INC. INTEGRATED CASE ANALYSIS

Apple Inc. Integrated Case Analysis

Apple Inc. Integrated Case Analysis

Introduction

Apple Computers was founded in 1976. The company is considered as one of the groundbreakers of the technological, innovative industry. Apple has its Headquarter in Cupertino, and retail branches located worldwide. The company has more than 10,000 staff. Steve Jobs and Steve Wozniak were the founders of the company. In 1980, the Apple had a massive flop because of considerable technical problems (Where “Think Different” is Taking Apple, 2003, www.businessweek.com). But the American multinational has more than one trick up his sleeve and recovered from the flop in 1984 with the first Macintosh that experienced a real world success. This success was followed by many other products with different software and products like the iPod, iPhone or iPad and operating systems to the attention of both business and consumer public. Today, the company Apple Inc is one of the largest multinationals in the world with approximately $ 50 billion in sales in 2009, and it steadily increased over 33% per year (Where “Think Different” is Taking Apple, www.businessweek.com).

Aims

The aim of this paper is to highlight the background of apple Inc case that examines the positioning and shift of Apple towards a digital hub/ the analysis f this case will provide and understanding of how the dynamic technology industry calls for frequent changes in company's strategies and positioning strategies.

Objectives

To identify the circumstances that led to the rename of Apple computers to Apple Inc.

To analyse the effectiveness of the digital nub strategy and the benefits Apple achieved from it.

Rationale

The purpose for this analysis is to highlight the Apple's shift from computer manufacturer to the digital hub strategy. Digital hub is the name that Apple has given to its new initiative that aims to gain a foothold in the market for professional digital video. In this plan, the distribution channel of Apple Company played an important role and helped Apple develop a series of more lucrative programs and softwares (Schneiders, 2011, 65). Digital Hub is the concept developed by Steve Jobs, CEO and founder of Apple at the Apple Expo in January. As the visionary Bill Gates announced the end of the, replaced by solutions smaller and better integrated into our daily lives: home automation through the X-box, to the torch ass laser connected to the internet, we had to find something new to compensate for declining sales across the Atlantic. And that's where Jobs Reiterates a concept to completely change the IT world: The Digital Hub (Fortune Magazine, 2010, 67).

Macs (G4, iMac, iBook, TiBook) and software provided by Apple in January were in this direction: ITunes, to make the CDs from MP3, IDVD to burn DVD, iMovie for digital video processing personal data. All that suitable for the average user as the user under way, with unparalleled ease of use software made in Cupertino, as only Apple knows how to do it. The computer is the centre of everything digital image, sound, internet and is able to produce or ...