APPLE INC. ANALYSIS

Apple Inc. Analysis



Apple Inc. Analysis

Apple Company Background

Apple Inc. is an American multinational corporation that develops and manufactures consumer electronics, software and personal computers. The most famous products of hardware Macintosh computers are IPod, iPhone and IPAD. Apple Software includes Mac OS X operating system, browser ITunes Media, iLife suite of multimedia and creativity software, office suite software IWORK, Aperture, a professional photography package, Final Cut Studio, a set of professional audio products and film-industry software, and Logic Studio, a set of audio tools. Since January 2010, the company operates 284 stores in ten countries, as well as an online store where hardware and software products are sold. Based in Cupertino, California on April 1, 1976 and incorporated January 3, 1977, the company called Apple Computer, Inc in the first 30 years, but dropped the word "computer" on Jan. 9, 2007 reflect the continued expansion of the company's consumer electronics market, in addition to its conventional focus, on personal computers. Apple has about 35,000 employees worldwide and around the world had annual sales of 42.91 billion U.S. dollars in the fiscal year ending September 26, 2009. For reasons as diverse as his philosophy of comprehensive aesthetic, design to its unique advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that devoted to the company and its brand, particularly in the United States.

Fortune magazine named Apple the best company in the United States in 2008 and worldwide in 2008, 2009 and 2010. It all started in California with two young men, Steve Jobs and Steve Wozniak. They start shyly with minimal way, through hard work, they assemble around two hundred machines, which allowed the, Apple to be born on 1 April 1976 in Cupertino with the Apple. In January 1977, the company "Apple Computer" truly sees the day and began to speak of her with the "Apple II". Truly public oriented micro-computer attracts many consumers and will sell until 1986. Only at the output of the microphone that the company decides to give an apple as a logo to mark its previously represented by a picture of Isaac Newton lying under a tree, receiving an apple on his head. In 1978, Apple released the floppy drive! In 1980, the Apple III had a massive flop because of considerable technical problems. The American multinational has more than one trick up his sleeve and will recover from his flop in 1984 with the first Macintosh that experienced a real-world success.

This success followed by many other families with different software and products like the iPod, iPhone or iPad and operating systems to the attention of both business and consumer public. Today, the company Apple, is one of the largest multinationals in the world with approximately $ 50 billion in sales in 2009, and it steadily increased over 33% per year (even economic times!). Apple, Inc. is a US based consumer electronics manufacturer with a global ...