The analysis of financial statements is highly essential for evaluating the overall performance of the company and ultimately, better investment decisions can be possible. There are various financial tools that are available for making an appropriate analysis of the financial statements. Financial tool which highly used in assessing the financial statements are horizontal, vertical and ratio analysis which not only helps in the assessment of performance of a company, but also allows for better comparison of the performance of one company to that of another. This paper will focus on the U.S. one of the most known and successful Software, hardware, electronic and Digital Distribution Company across the world.
Discussion
Over view of the Apple Inc
Apple Computers is considered to be the creator of the personal computer and much more. One relegated to a niche, hobbyist computer manufacturer, Apple Computers has matured into a media powerhouse with its long tentacles in every aspect of the business. Apple Computers plays a major role in the consumption (iPod and Mac) and distribution (iTunes Store) of music, once thought to be the exclusive domain of giant record tables.
Since January 2010, the company operates through its 284 retail stores in ten countries, and through an online store selling both hardware and software. Among the products of hardware known to the company has teams Macintosh, the iPod, the iPhone and the iPad. Among the software Apple deal with operating system Mac OS X, the operating system IOS, the media browser iTunes, the suite iLife (multimedia and creativity software), the suite iWork (productivity software), Final Cut Studio (a suite of professional video editing), Logic Studio (audio editing software on audio tracks) Xsan (software for exchanging data between servers), Aperture (RAW image editing software), and the web browser Safari (Apple Inc, 2012).
Industry Overview
Apple Inc is from Technology Sector and is from Personal Computers Industry. The Computer Manufacturing industry is being rapidly supplanted by imports, particularly from China. While import penetration in this industry stood at 50.7% in 2007, imports are expected to satisfy an estimated 68.6% of domestic demand in 2012. As a result of off shoring by US-based companies and increased competition from international firms, domestic manufacturing activity has declined. Over the five years to 2012, industry revenue is expected to fall at an average annual rate of 5.1% to $36.8 billion, including a drop of 11.1% in 2012 alone (Stock Research, Analyst Summary Apple Inc, 2012).
The industry's woes cannot be blamed on a lack of demand. In fact, the share of US households that owns at least one computer increased by 7.5 percentage points from 2007 to 2012. While demand has grown, fierce competition and widespread product homogeneity (the result ...