Apple Computers- A Comparison with the Generic and Rumelt's Strategies

Apple Computers- A Comparison with the Generic and Rumelt's Strategies

Introduction

Apple Computers is one of the largest computer manufacturers in the world. It enjoys a distinct position in the global market. Managing complex operations and setting a long term strategy for a company like Apple wouldn't be an easy task. The top tier of Apple's executives and management seem determined to keep the company expanding by implying differentiation and acquisition supplemental strategies. In this paper, we would attempt to identify the similarities and differences between Apple's strategies and the Generic and Rumlet's Strategies. ...