Apple Company



The Apple Company

Chapter no 1: Introduction

Apple Inc. is an American multinational corporation developing and manufacturing consumer electronics, software and personal computers. The most famous products of hardware Macintosh computers are IPod, iPhone and IPAD. There are many factors that Apple should consider the choice of the distribution, review of the product: the unit value, volume and weight of a technical nature, the age of product, product line, so that market considerations of the nature and type of consumers is the main criterion when selecting channels of distribution.

Aims and Objectives

The main objective of this initiative is the development of ...