APPLE BRAND VALUE

Apple Brand Value



Apple Brand Value

Introduction

Apple continues to grow faster than industry in all categories. New manufactory plants and sales offices have continually introduced to regions in order to save time and cost. The exact relationship model provides the powerful differentiator for the company to deliver satisfaction to customers of all sizes and types. Apple has focused most of the resources to support large commercial and formal organizations segment to sustain its growth by delivering superior services over competitors. To adapt market change, Apple extents product categories to consumer electronics for better growth opportunities. Every person has his own distinctive leadership style, some are autocratic and authoritative, and others may be transitional or adaptive. The secret to an exemplary leader depends on the organizational framework. Developing leadership traits involves comparing individual talents with organizational need, and developing skills that both enhance performance and play to individual strengths.

Steve Jobs was an entrepreneurial leader whose aim was solely concentrated on the growth of Apple Inc. in terms of the employees as well as technological innovations. He has turned out to be a great source of inspiration, as a leader, for many people throughout the world. A corporate culture provides a sense of behavior, and a pathway as 'What To Do' and 'How To Do' in order to get your job done in an effective and convenient way. Steve Jobs played a significant role in creating the culture of Apple Inc. as he praised as a savior for the company. The culture is to forget all past learning and devise new ideas for growth. Apple's employees stressed upon the mindset that they, as employees, and the company are the best in every field they enter into.

Steve conforms to the traits posited by Kouzes and Posner in such a way that he exemplifies himself as a high tech visionary leader focused on creating a shared vision for future technological innovations. Moreover, Steve Jobs has continued to practice influence in various industries. A milestone, that he achieved, was with the recent purchase of Pixar animation studios by Disney, which made Steve Jobs the largest Disney shareholder and a board member.

Organization paradigm and the system have its opportunities and challenges. Steve Jobs, undoubtedly, has turned Apple into the quintessence of the inspirational corporation. Organizations across the globe are demonstrating Apple's success in design and innovation, and learning the lessons. He was also a strong entrepreneurial leader who followed some basic yet successful rules of managing his organizational challenges; making SWOT analysis, asking for feedbacks, striving to be the best in what you do and learning from your failures are just to name a few).

Apple's Product Diversification

IMac, Mac mini, Mac Pro and Xserve

Apple's desktop product line will follow the overall market trend of declining unit prices and a decrease in demand for these less portable hardware solutions. We estimate that there will be an average annual decrease of 5.95% in net sales of the Company's desktop product line through ...