APPLE

Apple's Strategy, Business Information and Analysis

Apple's Strategy, Business Information and Analysis

Introduction

It is readily understood now, after years of hesitation, that all organisations come to have a distinctive culture. Scholars have concluded that the organization is determining the influence of organizational culture holds similar members (Fekete, 2001). In this report, we discuss the corporate culture of Apple Computer Incorporation. For that purpose, report will provide an introduction to the chosen organisation and a clear rationale for why it has been selected. Along with that, we also discuss a detailed application of the cultural web framework to the chosen organisation, using appropriate and relevant terminology, and demonstrate a clear understanding of the main conceptual tools and frameworks under investigation, as evidenced through the quality of their application. Moreover, this report will also produce a balanced and critical evaluation of this particular strategic approach drawing on a wide-ranging and independently-sourced literature.

Cultural web as a framework for the analysis of culture of Apple

According to Yukl (2007), since decades managers have sought to improve organizational performance; this is as old as culture. The top hierarchy of management previously perceived an organization as a way to achieve competitiveness and profit on the basis of a horizontal division of labour and vertical decisions. In addition, it was also perceived that the top hierarchy of management was responsible for the process of decision making; however, the other layers of management had to fulfil their responsibilities in exchange of the offered remuneration (Cameron and Quinn, 1999). Nevertheless, this concept or the behaviour of organisations changed with the passage of time. The employees of organisations are now considered as the most valuable assets to the company and are treated accordingly. From public enterprises to large multinationals, organisations spend millions to satisfy their external and internal customer (the workforce). There are diverse implications of organizational behaviour in the era of globalization as the competition is intensified; moreover, it can be analyzed that competitive advantage is achieved by the organisations that are enriched with effective leadership. In order to achieve a competitive edge, the organisations have to develop a thriving culture (Yukl, 2007).

The cultural web is a representation of the taken for granted assumptions, or paradigm, of an organisation and the physical manifestations of organisational culture. Cultural Web focuses on six interconnected elements that make up work environment of any organisation. These factors help analyse that what is not working, what is working and what could be altered to bring a positive change in the organisations (Johnson, 2008). The six elements that make up cultural web are:

Stories - The past people and events talked about outside and inside the company. Past stories help one realize that what the company perceives and values as great behaviour and attitude.

Rituals and Routines - Day to day actions and behaviour of employees signifies acceptable conduct. The gives an idea that what will happen in situations and what is given the importance by management.

Symbols - The graphical representation of the organisation including how lavish the offices are, ...