APPLE

An Evaluation of Opportunities, Innovation and Entrepreneurial Behaviour in Apple

Table of Contents

Executive Summary1

Introduction2

Discussion2

Creating and Developing Opportunities2

Managing Innovation4

Behaving as an Entrepreneurial Organization6

Organizational Culture at Apple Inc7

Organizational Structure8

Conclusion8

References10

An Evaluation of Opportunities, Innovation and Entrepreneurial Behaviour in Apple

Executive Summary

Apple Inc. is one of the leading electronics companies in the world. It is ranked as the most expensive company in the world in terms of market capitalization. The report presents an analysis, which determines the use of innovation and creation of opportunities by Apple.

Apple manages to create opportunities to increase demand of its products by the incorporation of innovation. This is the result of highly innovative products such as the iPhone, iPad and the iTunes. However, the price range of such products is relatively high. Nonetheless, Apple continues to grow faster than the industry in all categories. It has been 30 years since Steve Jobs and Steve Wozniak created Apple, the company that pioneered the development of the domestic market of desktop computers with the Apple II. The secret of sustainability and competitive business model of Apple is innovation, which is derived from the consumers. The competent team of the company and market research extract ideas for the development of new products and features. The business model of Apple's digital music is based on the behaviour of P2P users and large digital music consumers. Apple grew extremely fast in a little time due to its strong culture, hierarchy; policies and innovation, which truly made the company achieve prosperity.

Apple believes that employees work harder if they feel free from the hectic of manager's assigned task. Therefore, employees at Apple are a significant cause of success for the company.

Apple at the time of its innovative structure grew faster as decisions made by the employees were from the diverse group of people, which truly contributed toward success of the company.

Introduction

The objective of the report is to analyze the opportunities, innovation and behaviour in an organization. For this purpose, the choice of the organization is Apple Inc. Apple is an American corporation. It is one of the pioneers in the field of personal computers and the modern multi-tasking operating system with a graphical interface. The organization is headquartered in Cupertino, California. Thanks to innovative technology and aesthetic design, Apple Inc. managed to establish a unique reputation comparable to that of a cult, in the consumer electronics industry. In May 2011, a trademark of Apple has been recognized as the most expensive brand in the world (estimated at $153.3 billion) in the ranking of international research agency Millward Brown. Moreover, in early August 2011, Apple was the most expensive company in the world by market capitalization, which on August 10 was $ 338.8 billion (Nevius 2009, Pp. 273-364).

Discussion

The analysis of the company will seek to determine the incorporation of innovation and creation of opportunities by Apple. In addition, the analysis will also seek to identify the entrepreneurial behaviour of the organization.

Creating and Developing Opportunities

Technology has been developing more rapidly in the last few years in order to ...