APPLE

Apple



Apple

Analysis of the six paths to creating blue ocean strategies

Path 1: Look across alternate industries:

Apple has penetrated in diverse business segments to serve their customers needs in the technology industry. Apple has achieved this through introducing Apple computers, Apple mobiles, and portable entertainment gadgets professional soft wares suites. All these products have a difference in forms and functions. Apple is a manufacture of electronic gadgets for entertainment, but its products serve as alternatives too for its consumers. For example, Apples computers (laptops) compete with other computer manufacturers such as Dell, HP, Sony and Toshiba (Weihrich & Cannice, 2011).

Path 2: ...