ANZ Bank

Executive Summary

The purpose of this study is to expand the boundaries of our knowledge by exploring some relevant information relating to economic analysis of ANZ bank. The Australian banking industry has a very long history which has ups and downs many times. The dark days of the bank can be during the war, the crisis, bubble which made the world afflicted in some period of time. The light pages can be the innovation of cheques, ATM, applying technology in the industry such as: mobile banking, telephone banking, internet banking, etc. ANZ is one of the banks that apply it in to the business which had a very success result. That is the reason why this essay will discuss the ANZ Australia case.

In this paper, the author will examine bank's performance under three different areas:

ANZ's background overview;

Market analysis; and

Macroeconomic environment

In this study, the author has analysed different economic aspects of banking industry in Australia. The study is specifically focused on the performance of ANZ bank.

Table of Contents

A.Introduction4

1.Reasons for choosing the company5

2.Company Background5

B.Market analysis6

1.Market structure6

2.Demand and supply8

3.Strategy used to maintain competitiveness10

C.SWOT Analysis11

Strengths11

Weaknesses13

Opportunities14

Threats16

D.Conclusion16

References18

ANZ Bank

Introduction

Banking has been labelled as the backbone of an economy. This sector intends to tailor all sectors, such as manufacturing, service, etc. It provides services to the society such as lock-up facilities, accepting deposits, advancing loans, thereby providing strength and strong foundation to maintain smooth economic conditions in the country. Consumer banking has greatly evolved from being just a combination of firms to a multi-tiered, complex system, entertaining increasing competition and catering consumers in response to their demands and requirements. Looking back to the previous years, the global banking industry has seen the worst of outcomes and throughputs with cases and examples such as Lehman Brothers, Merrill Lynch, etc., who faced tremulous situations, thereby leading the entire world in the black hole of irrecoverable amounts and irreversible losses. According to statistics and the forecasts of the many finance heads of authority, 2008 is one year that will always be an ugly dream, that shall haunt for all times to come and will always be remembered for the shocks it bought with it (Murphy, 2010).

Coming to the present scenario and looking forward into the future, banking industry has come on the verge of recovery and revival at a snail's pace. In today's modern era of rapid development and expansion, banking shows immense potential to expand and grow, thereby aiming to cater a greater customer clientele and making itself an inevitable option to choose for the well-being of the economy of the country.

In this report, the author will examine the market structure of the Banking Industry in Australia. The author will conduct the discussion in the light of economic concepts i.e. demand and supply, micro and macro economics indicators etc.

Reasons for choosing the company

The purpose of choosing ANZ bank is the fact that this bank is one of the leading brands dictating the banking industry in Australia. ANZ is one of the biggest bank in Australia It ranged after the ...