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Answers

Introduction

In this paper we will focus on answering three question based on sales and management. The first question is based on the importance of sales training for every sales representative. In this question we will recognise the importance and its consequences of sales training. Second question is based on the importance of telemarketing and in this question we will discuss the how this telemarketing is helping in increasing sales. In the last question we will focus on building customer relationship and way of maintaining these relations in order to be profitable.

Importance of Sales Training

Before thinking about training in sales techniques, any person who is assigned to provide customer service must be properly trained in the products or services the company offers. A customer undecided or unsure of what to buy, look at the caregiver to someone with specific knowledge and broad, as this will make you feel like you are in the hands of an expert.

Training should be on the range of company products, additional services offered, on obtaining a better use of them and how to make a smart purchase. There is nothing more uncomfortable than talking to a salesman who does not know or you have to ask the partner. Recently while visiting a bank, had to leave a suggestion, to the discomfort caused by an official standing before the client should ask your supervisor each step of the process, in spite of that the company has an ISO, which provides that any person that affects the quality of the product must have the necessary skills for the job, be pre-qualified and measure the effectiveness of this training. Other items needed are related to widely known to the company you work, your mission (the reason it exists), vision (as aspires to be recognized) and their values, that in which the company believes. The other aspect is to recognize the various characteristics that drive a customer to buy. If a potential buyer is accompanied, it may be a possible influencer of the sale, must know how to recognize it. A good salesman must have "big ears and small ego," listening more than harass the customer with details that it does not require and of course stop worrying about the "closing the sale" and concentrate on understanding the client and become their best ally of purchase.

Much of the training received as vendors found to be unreliable, because it focuses on what to do to people, making customers and colleagues into enemies to be conquered. Many are exaggerated in the presentation of attributes of a product that the customer cares little or value, this usually happens in appliances such as DVD, stereos, televisions, etc. It is probably the expert information that interests you, but most customers are not, but just buy.

The last aspect is the ability to negotiate and that the company must properly manage prices and especially the periphery of their products such that their salespeople can skilfully able to obtain the best deal to benefit both the customer ...