Alounak Restaurant Promotion Strategies

CHAPTER 6

Alounak Restaurant Promotion Strategies

6.1. Introduction

Promotion strategy and communication strategy involves an analysis of advertising activities of competitors - good work in this area can check out from the competition by way of promotion. We also define the main ideas for the success of the brand needed to convey to consumers. Here are optimal channels communicating these ideas (Benady, 2005). As a restaurant, they have to devote time and resources to achieve an advertisement to attract the attention of your customers and meet the purpose you're after. You can do it yourself, from your creativity and drawing skills, make signs or placards, develop catchy phrases or slogans, or you can go to businesses engaged in advertising and meet your needs and purposes within your means economical (Ogunmokun, 2004).

6.2. Summary of the Main Findings

We realized that the promotion strategies are evolving in a certain way and that it is this evolution could reward certain market sectors.

Today for the hotels to be present as a brand in social networks has become a corporate strategy for innovation, intercept emerging trends, understand the specific needs of its customers and improve its offer in order to better satisfy their "audience."

These three developments are in our opinion privilege media companies that can benefit from a local presence and the sale of products and services to the final consumer.

6.3. Coverage of the Research Question, Aim & Objectives

Following are the research questions fo rthe present study:

Explore the marketing concept in restaurant industry?

Identify the promotional strategies for Alounak Restaurant?

Following are the aims & objectives of the present study:

Discussing the main promotional tools used in restaurant sector.

Exploring the promotional strategies adopted by Alounak Restaurant.

Examining the specific advertising mediums used by Alounak Restaurant.

6.3.1. Coverage of the First Objective

The first objective was “to find out the major types of promotional methods used by Alounak Restaurant to increase sales”.

Within these categories are specific instruments such as sales presentations, displays in retail outlets, special announcements, fairs, shows, catalogs, literature, posters , contests, rebates, coupons. The theoretical aspect of this objective has covered in literature review, and its practical aspect has been coverd in chapter 4 section 4.3.

6.3.2. Coverage of the Second Objective

The second objective was “to establish how effective each of the identified and used promotional methods are in increasing sales of the company”. The theoretical aspect of this objective has covered in literature review, and its practical aspect has been coverd in chapter 4 section 4.3.

6.3.3. Coverage of the Third Objective

The third objective was covered in section 6.4 & 6.5

When deciding on the means, you should define the objectives of reach, frequency and impact; choose the best types, and program select vehicles. Finally, it will be necessary to assess the effects on communication and sales before, during and after the advertising campaign.

In the case of Alounak Restaurant, is made an advertisement that covers virtually all possible means, such as newspapers, radio, an internet address, posters and ads, which highlight the characteristic known throughout the world, giving Chile ...