Akron Children's Hospital

Akron Children's Hospital

Introduction

Akron Children's Hospital is about to face intense marketing competition from other hospitals in Northeast Ohio. It has hired a communications and research agency, Marcus Thomas, to help it position itself in the mind of parents as the best hospital for children care.

Thesis statement

Each of the rival hospitals in the city has hired marketing directors which means that Akron Children's urgently needs to develop a viable positioning strategy so that it can successfully target its chosen market segment of children.

Purpose of paper

The purpose of this paper is to determine which plan will Akron Children's hospital follow (Plan ...