AIRPORT SECURITY

The attitude of Business Passengers towards Airport Security at Heathrow Airport



Table of Contents

CHAPTER 01: INTRODUCTION1

Background of the Research1

Problem Statement1

Research Aim1

Research Objectives//Questions1

Significance of the Study2

Limitations of the Study3

CHAPTER 02: LITERATURE REVIEW5

Performance of Airports6

Security at Heathrow Airport8

Six Sigma: improving airport security at Heathrow13

The Experience of Passengers over the Next Few Years16

CHAPTER 03: METHODOLOGY18

Theory of Research18

Reliability and Validity18

What could have been done?19

What has been done in the research?20

Stance on the adopted research study20

CHAPTER 04: DISCUSSION AND ANALYSIS21

Data Analysis and Technique21

Satisfaction of Business Passengers at Heathrow Airport21

Air Travel24

Check-in24

CHAPTER 05: CONCLUSION27

REFERENCES28

APPENDIX31

CHAPTER 01: INTRODUCTION

Background of the Research

The global concerns over terrorism have dramatically changed the way countries respond to security. Airports and security agencies have started to utilise stringent security measures. The aim of airport security is to take proactive measures in order to protect passengers from every form of threat. In many countries, passengers undergo heightened security procedures. These security procedures are important in terms of their convenience.

Problem Statement

The research question undertaken for this study is 'identifying the attitude of Business Passengers towards Airport Security at Heathrow Airport'.

Research Aim

The aim of undertaking this research tends to make way for the development and understanding of exactly how do corporate clients relate to airport security and how this influenced airport operations has in the context of Heathrow.

Research Objectives//Questions

The research questions which shall help us understand and comprehend the various avenues of research are being discussed below:

How are attitude of customers and airport success related?

What are the key drivers of maintaining airport security?

Why is it necessary to maintain airport security, specifically at airports?

What are the key drivers of maintaining airport security at Heathrow?

What measures, attempts and steps are being undertaken at Heathrow airport to maintain airport security at Heathrow airport?

Significance of the Study

With this study underway, it would actually make way for us to understand precisely how the surrounding environment at Heathrow airport can influence, amend or even change the perception of customers, particularly corporate clients, who travel through Heathrow Airport and that how does this segment specifically relate to airport security.

In addition to this, it will also help us understand and draw conclusions regarding any more steps and amendments that the management and administration of Heathrow Airport could undertake in order for improving the current situation related to airport security, thus improving customer relations and gaining the confidence of both current and potential air travelers.

Academic Relevance

Students who are now involved in studying marketing trends, efforts made by marketers to promote and expand their product or business operations can actually relate the kind of attempts undertaken by the people in the aviation industry. In addition to this, future predictions and forecasts can be made regarding the reliability and effectiveness of any tool, technique, method or methodology implemented on any business in the area of marketing.

Finally, students will gain knowledge and access towards marketing trends undertaking and prevalent in the area of research towards the different industries currently residing in United Kingdom (UK), particularly the aviation industry and try to analyze the ...