AIRLINE & AIRPORT POLICY



Airline & Airport Policy



Abstract

The industry of travel and tourism is mostly an underestimated but tremendously essential sector for the economy of the United Kingdom. The following report discusses the industry of tourism that what measures are required to be taken in terms of policies in order to increase the percentage of visitors to a country. In addition to that, the implication of such policies with effective strategies also helps various other sectors when tourism in the country increases. These sectors are also discussed in the report with the help of the work done by Ritchie and Crouch as a framework for analysis of these sectors.

Table of Contents

Introduction4

Discussion4

Policy: Marketing and Management8

Strategies Making Various Sectors More Attractive and Competitive10

Tourist destination11

Airport12

Airline12

Tourism Company13

Conclusion13

Airline & Airport Policy

Introduction

In the 21st century, globalization, population, and technological advances in various sectors have assisted to establish tourism into one of the world's biggest industries. According to a study, the receipts of tourism have reached more than £1100 billion by the end of 2006. In addition to that, this sector has generated more than 350 jobs. Since, the sector has the ability of generating income, taxes, currency and jobs, the industry of tourism needs to develop more to make a significant contribution to the country's economy across the globe (Bornhorst et al. 2010: 576).

Tourism industry is one of the largest worldwide, generates nearly 212 million jobs and represents an important contribution to gross domestic product of many countries. In an industry of this size, the information and communication technology (ICT) has played a key role as a means to improve the efficiency of the organization as well as the delivery of services (Bornhorst et al. 2010: 577).

Discussion

The industry of tourism is shaped by a wide array of national, international, and global policies and processes. Tourism is of course shaped by a much broader array of national, international, and global policies and processes. Tourism's vulnerability to politics and events outside its control is well-documented: September 11, 2001 and the Indian Ocean tsunami of December 26, 2004 comes quickly to mind. A broad range of nongovernmental organizations (NGOs) addressing a variety of areas of tourism concern has emerged to challenge many policies and industry practices. Policy debate about tourism today swirls around such issues as sustainability, environmental impact, responsible tourism, equitable development and poverty alleviation, local participation, world heritage, cultural integrity and survival, human trafficking, security, climate change, fair trade, and much more (Costa 2006: 395).

Policy can be defined as a definite course of action, which is selected from alternatives in order to guide and determine current and future decisions. However, tourism policy can be defined as a set of regulations, rules, guidelines, directives, and development/promotion objectives and strategies, which provide a framework in which decisions that directly affect long-term tourism and development of a nation. Another way to define the tourism policy can be the direction or course of action that a nation, region, locality, or an individual destination plans to take when developing or ...