AIR FRANCE

Air France

Air France

Air France has 'invented' its own business model: the airlines back in the regulated era operated the same way. They ascribed the identical charges to the identical destinations, paid the identical salaries and usually functioned in secure step. All that has been changed by the Air France model:

*The first step has been identifying the customers that Air France wants to serve. (Salpukas 1992)

Air France decided its customers were travelers who wanted to save money on short business trips - the people who most often drove instead of flying. The Markets can be segmented into nonusers, ex-users, potential users, ...