AIDA model

AIDA model

Introduction

The AIDA model makes a pedantic illustration about the whole method of how advocating consequences buyer behaviour. It is an acronym, which comprises of the components of Attention, Interest, Desire and Action. All of them applicable to the connection between buyer demeanour and advertising. The first element, that is attention, recounts the stage in which the emblem organises to gain the attention of the buyer through the promotion that he has arrived into communicate with. The next component or stage is only conveyed ahead when the first case of the last step arrives true. This is the interest ...