AÉROPOSTALE

Aéropostale

Aéropostale

Introduction

Aéropostale Inc. is the third largest retailer after American Eagle and Abercrombie & Fitch. It is a mall-based retailer for accessories and casual apparel. They target teenagers from 14 to 17-year-old young men and women. The retail outlets for young men and women are symbol as Aéropostale® Kids from 4 to 12 are targeted through the symbol of outlet Aéropostale™ Company facilitate their customer through focused selection of active oriented fashion, high quality and compelling values. They sell all of their own merchandise, they maintain their brand's prosperity through their designs, sourcing and marketing. The products can be purchased online at www.Aéropostale.com and its Aéropostale stores.

History

Aeropostale's Inc. was fist started for the department store known as “Macy's Departmental Store” with the private label in the year 1982. The label was named as “Shop Aeropostale”. The first store of Aeropostale was started in 1987 with the assist of Federated Department Store Inc. In the year 1996, they expanded their brand for casual apparel for young men and women. According to the website, Aeropostale ha s 965 stores in total tha t consist of 90 6 stores in United States, 59 stores in Canada.

Discussion

Marketing Mix (4 P's)

Product

Aeropostale has casual clothing apparels for young men and women they also offer accessories for women. They target teenager through Aéropostale® and target kids through P.S. from Aéropostale™. The stores create differentiation between young adult and kids segment.

Price

Company set its prices at a higher point due to the positioning of the product that is designed as a brand. Company also set their prices based on psychological pricing strategy. For Example: $9.99 for the T-Shirt and $ 14.99 for the Shorts.

Place

There are various places where “Aero” offers their products and from these stores customers can buy. Such as, mall based outlets, franchises, E-mail Orders, brand licensing and ...