In my views it doesn't matter if the judge is incumbent because in US; the judges are treated with respect and are considered an honorable member of the society. Since the elections are just a few months away, two of the promotional mix elements must be emphasized. They are;
Public Relations
Social Media
Public relations (Kotler and Armstrong, 2006) will share 45% of the promotional mix because it is a moderately cheap method of promoting elections. All politicians exploit PR; especially when there is a disaster. The pre-planned PR machine clicks in very quickly ...