Advertising Methods on Weight Loss

Introduction

Men and Women may decide from a number of products related to weight-loss. The consumers of these products may make their selections depending on advertisements. Advertising that portrays misleading information may misrepresent the person's ability of decision making. Most of the American adults are eager to lose weight, according to a 2006 survey of 110,000 people by the centers for obesity control and prevention ("COC"). Nearly 31 percent of men and 49 percent of women who are eager to reduce their weight make up a huge potential market for vendors of weight loss product industry (FTC, 12). ...