ADVERTISING CAMPAIGN

Advertising Campaign

ADVERTISING CAMPAIGN

Most consumer companies, small or large, are clear that advertising is an indispensable element in their marketing campaigns to strategies ranging from brand generation and recall of the same, to awareness of a new product or service. Traditionally, advertising has been issued through channels with little or no technological change, such as radio, television and print media like newspapers and magazines. In 1902, the British cigarette maker Philip Morris for selling their products in New York founded the company and called it by the name of the street in London, where his factory was located. Thus, became the ...