To improve the communication of the hotel with existing and potential customers, internet can be used effectively. Internet is now the largest and most important distribution channel and marketing for a hotel, the hotel pro active in this medium can generate significant revenues, increase market share, and outsmart the competition with an effective e-marketing strategy based on a detailed study of the ROI (Return on Investment). Hoteliers must now focus on their Internet marketing strategy; this must be their priority in future (Heim & Chapman, 2003). Only hotels that ...