ACQUISITION OF Gillette MADE BY P&G IN 2005

The Analysis Of Acquisition Of Gillette Made By Procter & Gamble (P&G ) in 2005

The Analysis Of Acquisition Of Gillette Made By Procter & Gamble (P&G ) in 2005

P&G before merger with Gillette

Profit to total Assets Before and after tax (Susan M, Joseph, 2004, 214-28)

Broniarczyk, Susan M. and Joseph W. Alba (2004), "The Importance of Brand in Brand Extension," Journal of Marketing Research, 31 (May), 214-28

Cost and percentage of sales (Susan M, Joseph, 2004, 214-28)

Broniarczyk, Susan M. and Joseph W. Alba (2004), "The Importance of Brand in Brand Extension," Journal of Marketing Research, 31 (May), 214-28

Annual Turnover (2003-2007)

The graph shows the evolution of annual turnover of the company Procter & Gamble Distribution S.R.L. in 2003 - 2007.

Total Assets (2003-2007)

The graph shows the evolution of total assets (calculated as the sum of the fixed assets and current assets) for Procter & Gamble Distribution S.R.L.in 2003- 2007.

Total Debt/ Total Assets(2003-2007)

The graph shows the evolution of total debt for the company Procter & Gamble Distribution S.R.L. in 2003 - 2007.

Profit Before Tax Margin (%)

The graph shows the evolution of gross profit for the company Procter & Gamble Distribution S.R.L..

P&G before merger with Gillette

Profit to total Assets Before and after tax

Cost and percentage of sales (Susan M, Joseph, 2004, 214-28)

Broniarczyk, Susan M. and Joseph W. Alba (2004), "The Importance of Brand in Brand Extension," Journal of Marketing Research, 31 (May), 214-28

Broniarczyk, Susan M. and Joseph W. Alba (2004), "The Importance of Brand in Brand Extension," Journal of Marketing Research, 31 (May), 214-28

Annual Turnover (2003-2007)

The graph shows the evolution of annual turnover of the company Procter & Gamble Distribution S.R.L. in 2003 - 2007.

Total Assets (2003-2007)

The graph shows the evolution of total assets (calculated as the sum of the fixed assets and current assets) for Procter & Gamble Distribution S.R.L.in 2003- 2007.

Total Debt/ Total Assets(2003-2007)

The graph shows the evolution of total debt for the company Procter & Gamble Distribution S.R.L. in 2003 - 2007.

Profit Before Tax Margin (%)

The graph shows the evolution of gross profit for the company Procter & Gamble Distribution S.R.L..

Procter and Gamble remains one of the largest distributors in the world since 1837. The goal of the company has remained the same since its establishment as a small soap and candle company. The focus is still based on a core system of values and principals held on the whole. In the company overview, the purpose is as follow:

“Core values and principals drive our purpose of providing products and

services of superior quality and value to improve the lives of the world's consumers.” (Desai, Wayne, 2003, 599-606)

The core values that are mentioned include: people, leadership, ownership, integrity, passion for winning, and trust. These values are believed to be those held in the original company when it was family owned and operated. The mission has evolved due to growth to include the qualities of “respect for the individual, the strength of the link between the company and its employees, internal and external focus, innovation being the cornerstone of ...