ACME INSURANCE

Acme Insurance

Table of Contents

Introduction1

Discussion1

Performance of the Acme Insurance2

SWOT Analysis of Acme3

Strength3

Weaknesses3

Opportunities3

Threats4

Competitive Performance of Acme4

Recommendations for Improving Business Performance4

Areas in which Acme should Focus5

Consumer Needs6

Business Objectives and Plans to Incorporate Proposed Changes6

Planning For Change7

Implementation of Change7

Impact of Change Management on the Operations of the Business8

References9

Acme Insurance

Introduction

The Acme Insurance was established in 1938 under a sole proprietorship. Since now, four generations of Smith have been working as Acme, because of which it has built customer base which is mostly consisted of loyal customers. The enterprise is involved in selling mostly life and general insurance that consists of auto insurance and as well as plans for other small business enterprises and businesses. Throughout these successful years, the business has been doing very well but now the people working at Acme wants to take this business at the next top level. Their main and primary market requirement is a brief insurance brokerage which has enhanced significant lines of communication and relations with the clients (www.acmeinsurance.com.au). It has become possible through better communication, and the main goal of Acme revolves around delivering its best to all the needs of the customers and identifying their true needs. The need of building close, valuable relationships with the customers is one of the main priorities of the people working at Acme and it is also their competitive advantage.

This paper revolves around investigating the overall performance of Acme Insurance, and to propose some of the changes which can facilitate in improving the business performance and management of the business. Furthermore, in this paper an effort will also be done to revise its business plans and objectives in an anticipation to incorporate suggested changes. However, the overall impact of change management will also be discussed on the operations of the business.

Discussion

The business of Acme insurance has been capably handled by enthusiastic and talented team members, who are highly skilled and holds years of experience in their areas of expertise such as insurance and service industries. Their widespread experience and expertise in the related field brings willingness in them to go the extra miles with their services. The enterprise has its competitive edge in serving its customers and dealing with the insurance requirements of their clients. The main aim of the business is to facilitate people in protecting their assets and reducing their liabilities with the help of continuous partnership of support and trust. The members of the business have firm believed on their selves of being reliable and dependable business members with experiences and competent abilities.

Performance of the Acme Insurance

Since 64 years of the operations in the same town, Acme has improved and developed close relationship with its customers and information regarding the shared attributes of the loyal customers. The information gathered is controlled to continuously collect information regarding the clients in the holy grail of providing them best services and meeting particular requirements and also educating the most effective and efficient means of communication with the ...