A report over the book IN-N-OUT BURGER by Stacy Perman

This book provides a comprehensive historical view of In-N-Out franchise from its birth in 1948, as a single hamburger stand in Baldwin Park, California (in the region of San Gabriel in Los Angeles suburbs) in a well-admired regional burger chain with rabid followers. The books were published under the imprint of Collins, whose business makes sense, because it is basically the biography of the company.

Problems

1.In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain that Breaks All the Rules,

I don't think I can wait much longer before booking it cross-country for a Double-Double.

2. The first In-N-Out was opened in Baldwin Park, California in 1948.

After the war, rapidly modernizing America, the food was better prepared and consumed outside the home. Burger shack began to emerge in urban centers and the demand was high. After several less successful entrepreneurship, Snyder came to the burger bandwagon and began serving fast food in earnest.

3. The first In-N-Out has made some revolutionary practice of fast food industry.

On the one hand, the chain of all reliable accounts of the first car-restaurant. And not just the customers get their burgers "without delay" (the slogan in the first N-Out), they have placed orders through the first two-way speaker system. Harry Snyder had the trademark for his invention, and it soon became ubiquitous in the industry of fast food. But In-N-Out can be argued that truly put the "fast" in fast food.

From the outset, Snyder believed in "quality, cleanliness and service." In-N-Outs served (and continues to be) the best meat and local products on burgers, fries and a reduction of the hand for each game fries. Maintaining a menu of small and incentives for employees above average wages and benefits, the service was efficient and friendly than most burger joints. Clients come to In-N-Out, as the community gathering place, not just a quick lunch. In the city of Baldwin Park made the circuit, as his pride and joy, and residents and to this day affiliate strongly with his presence.

Snyder did not believe in franchising or public ownership of the company, and at the peak of the expansion-N-Out, they are only open 10 or 12 new stores a year. They intended to keep the In-N-Out in family ownership for an indefinite period, but the death of Gary Snyder and the tragic death of his two sons left the elderly Esther Snyder as president, without a direct heir of the chain. Early 2000's saw a lot of trials among the trustees of the company, and usually private family was forced to air its dirty laundry in the publication. But today, the circuit under stable management, while continuing to maintain high standards of food production and service, and keep it slow expansion.

Perman makes a compelling look at the inner workings of this chain Burger cult. The book provides a discussion of changing public perception of fast food, In-N-Out role among the other giants of the industry and the challenges facing family ...