A Feasibility Study: Kobalt Music Group in Japan Market

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ACKNOWLEDGEMENT

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I would like to thank _____________ for the support they had provided me throughout the research project.

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DECLARATION

I [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for the academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

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TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

CHAPTER 1: INTRODUCTION1

Background of the Study1

Japan: An Opportunity for Kobalt Music Group1

Purpose of the Study2

Problem Statement2

Aims and Objectives3

Research Questions3

Ethical Concerns3

CHAPTER 2: LITERATURE REVIEW5

The Growth Markets5

Publishing of music6

Cloud music libraries7

The new pirates7

Japan Music Market8

Music Publishing in Japan: Competitive Landscape10

Kobalt Music Group: Music Publisher11

CHAPTER 3: METHODOLOGY13

Research Method13

Qualitative Research14

Data Analysis14

Secondary Data15

CHAPTER 4: DISCUSION AND ANALYSIS16

Discussion16

Current Scenario: Japanese Music Publishing Industry17

Competitive Position18

Sony Music Entertainment18

EMI Group plc19

Other Players20

Analysis20

Music Publishing Industry Outlook in Japan20

Music Publishing Industry Life Cycle in Japan21

Feasibility for Kobalt Music Group22

Falling costs, falling profits24

Barriers to Entry for Kobalt Music Group in Japan24

CHAPTER 5: CONCLUSION27

REFERENCES29

CHAPTER 1: INTRODUCTION

Background of the Study

Music surrounds consumers more than ever: over the radio and in movies, advertisements and TV shows. How much the owners of these songs get paid is central to the performance of the Music Publishing industry in Japan. In modern era Kobalt music group has managed to get itself acknowledge on a global level. Therefore the underline connotation clearly articulates the fact the same achievement can be accomplish by Kobalt in Japan and can pose a direct and strive competition to the existing in Japan. Music publishing in Japan is already a big business, raking in $4.9 billion in revenue in 2011, but the most noteworthy aspect of the publishing industry is its resilience during a time when other music industries are facing near collapse.

However, publishers still face considerable obstacles that are similar to those that cause drastic reductions in revenue for music production and recording ...