A critical investigation of Lanson place Hotel Hong Kong use of social media to help manage public relation



ACKNOWLEDGEMENT

I, (Your name), assure that all the matter of this report is my work unless specifically referred and given proper credit. I would like to extend my appreciation and gratitude to my instructor who has been a sign of inspiration and a true guide helping be through the process of conducting this research. The research was made possible by the help of a number of people who directly or indirectly encouraged me, and guided me to finish this work at this acceptable level.

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Date: __________________________

DECLARATION

I , declare that to the best of my knowledge and effort, this report is my work, and does not use the material of others unless proper credit is given. I have taken possible steps to avoid any misuse of information or and other such mishaps. Any issues that may arise are accidental and not intentional in anyway.

Signed: __________________. Date: _________________.

Abstract

The intention of the research is to conduct a critical investigation of Lanson place Hotel Hong Kong use of social media to help manage public relation. A variety of literatures have been reviewed to get a better understanding of the topic, and to study details of how Lanson place Hotel Hong use of social media to help manage public relation. Through historical and social events ranging from Aztecs to the present day tourism has gone through a series of events and transformations, initially characterized as a necessity and then as activity, recreation and appreciation of the customs, cultural and artistic events, and direct exchange with other societies. Lanson Place Hotel Hong Kong combines elegance, style and comfort as lailla. Boutique hotel has 194 rooms, each with a kitchenette, and penthouse suites, is tucked discreetly into Hong Kong's Causeway Bay, the lively entertainment of "Small Luxury Hotels of the World ", the hotel is an oasis of modern metropolis on the outside with an elegant lounge and cocktail bar, gym, and the whole business of services are second to none. Social Media Monitoring is the systematic observation and analysis of social media contributions and dialogues in discussion forums ,blogs , micro-blogging and social communities , like Facebook or MySpace . It serves a quick overview and insight into issues and opinions from the social web to gain.  To companies that provide this service available to provide additional marketing efforts often derived from the observations and to give a more positive image within the Web 2.0 world. Some companies are reluctant to use social media to manage customer relationships. I explain this situation is a misunderstanding of social media (which causes a lack of interest) or by fear of a negative perception due to the publication of any public criticism. Yet social media are increasingly used by Internet users. 

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 01: INTRODUCTION1

Background of the study1

Lanson Place Hotel winner of the Asia Pacific Award2

Tourism in Hong Kong2

The importance of public relations in the hospitality industry4

Tools4

External consultancy4

Programming4

Guide public relations activities5

Public relations program for the opening of a hotel5

Aim6

Objective6

CHAPTER 02: LITERATURE REVIEW8

Boutique Hotels9

Lanson place Hotel Hong Kong10

Social ...