A Closer look at DirecTV

A Closer look at DirecTV

Company History

The DIRECTV television system is a direct broadcast service live satellite based in El Segundo, California, United States. DirecTV began broadcasting in 1994 and is engaged in acquiring, promoting, selling and distributing digital entertainment programming via satellite to residential and commercial subscribers. The company, which was originally part of the late Howard Hughes' empire, was spun off as DirecTV in late 2006. The company segments its operations into: DirecTV US, which encompasses its US satellite digital television services; DirecTV Latin America, which provides digital service of television across the Latin America and DirecTV sports networks, which is comprised of the company's three regional sports television networks. About 80.2% of total company revenue comes from the industry-relevant DirecTV US operating segment.

Vision statement

The Vision of DirecTV is to be a leader in the television market by offering their customers and clients a high level of satisfaction and services. Their vision has string points of entertainment, information and education with the help of edge cutting technology and highly qualified staff to control the operation of entire country. As their vision statement state that they make the best television experience in the entire world and this has been prove with their number of growing customers and positive feedback. They have facilitate the customers with full energy which can been seen form the following

In 1996 DirecTV made ??it to over 12 countries in Latin America.

In 1998, approximately 1.3 B dollars of USSB acquired DirecTV.

In 1999, DirecTV acquired PrimeStar of $ 1,830,000,000.

In 2002, DirecTV licensed for FIFA World Cup 2002 with the Mexican radio station.

In 2007, DirecTV abandoned the Brazilian market (customers to migrate to digital television, 74% owned by Brazilian affiliate of Sky Latin America name).

Mission Statement

The main purpose of DirecTV is to make the Brand DirecTV so much poplar on the people that whenever the satellite words comes, it should be the DirecTV, the first name that should come in to the mind of the people. In order to achieve their goals they converted the communication landscape through the combination and forcing and various content, technology and service. Hence, through this they made the DIRECTV the first selection as the customer favorite brand. DirecTV give Values to Leadership, innovation, Determination, agility, Teamwork and lastly the integrity. According to the management of DirecTV, these things are most important thing when it comes to the achievement for the mission statement (DirecTV, 2012).

Strategic Elements of the History

The strategic elements of DirecTV have been positioned in order to fight against the currently served subscribers. They have adopted differentiation strategy that focused on Technology and best customer services. It distinguished through offering more choices of programming at lower cost as well as with numerous start times for similar movies and better-quality video and with echo digital technology. These three things give rise to Cost, Time and Quality.

Furthermore, from years they have been seeking in qualified professionals with initiative, able to provide solutions, committed to their own development ...