435 MOD 5

435 mod 5 Price & Information Systems



435 mod 5 Price & Information Systems

Introduction

HP launched a new tablet, which was thought to be a competing product for Apple IPAD's. However, the tablet did not get success, and was resulting in sluggish sales. The company, very soon, judged the flop product and software, and decided to discontinue the product. The paper analyses the company's decision of discontinuing the product, and how could it act differently. We also try to answer the question that whether or not company should restart the manufacturing of tablets.

Discussion

The HP's tablet had many features resembling to the hit market products, such as similar sized touch screen, appearance, home button, audio, processor and storage capabilities. In addition, some of the features embedded in HP's tablet were not present in the rival's products, for instance Apple's IPads do not support webOS operating system as does the HP's tablet (Troy W., 2011). The HP tablet supported the features of Touchstone inductive charging, and convenient messaging transfer facility from other HP devices.

The HP's tablet lacked many functions in comparison to the Apple's I pads and smart phones. For example, the distinct operating system of the HP's tablet offered the users the facility of running and switching between multiple applications simultaneously, but the device lacked applications. Also the looks of the HP tablet were less appealing as compared to the competing tablets. The touch pad included a front facing camera, but lacked rear facing camera, commonly used for still photo and video capture. The consumers also complained that the tablet felt to be slow at the start up, and the battery life of the device was not impressive.

The HP decision of discontinuing the product is good for the company, from the IT marketing and product planning perspective. The ...