3 Case Studies

3 Case Studies

Case 1

Introduction

McDonalds considers its human resource to be its most integral asset, as only workers who can exhibit qualities and attitudes which are essential for working efficiently can ensure that good customer service is provided. If the customers are happy, it will result in the company's success (McDonalds, 2012).

Discussion

In order to implement a viable business strategy, McDonalds categorized people as one of its corporate global strategies. This allowed it to embark on the mission to become the best employer in every part of the world where it served. Its business strategy revolves around providing customers with quality, value, cleanliness and quick service. The company's competitive advantage lies in being the first time employer for most students when other companies are not ready to embrace them, and that makes it stand apart from its competitors (McDonalds, 2012). It uses extensive marketing to attract new employees and most of its employees are teenagers who are trained by the company in order for them to become productive and efficient.

McDonalds believes that its human resource are its most prized possession and that is why is places great efforts in hiring people who demonstrate abilities to provide premium customer service. It follows five principles in terms of its people, that depict the human resource strategy it follows, which is based on recognition and respect. Apart from that, it exerts focus on learning, personal growth, competitive pay and benefits and leadership and value behaviors.

Conclusion

In order to maintain competitive advantage, McDonalds has to make sure it does not deviate from its main aim of being an employer that not only values its people, but also gives them a chance to grow and recognizes their contributions.

Case 2

Introduction

There seems to be a scarcity of nurses in the United States that are registered, and this situation ...