2052: MEETING THE CHALLENGE OF SUSTAINABLE BUSINESS

2052: Meeting the Challenge of Sustainable Business

Business plan

Introduction

Banking and finance project company will provide top-quality banking and financing services. The principal officer of Banking and finance Project Company believes that most banking and financing industry suffer two major problems. They lack banking and financing services resources and cash carrying. Both lead to lowered expectations, lack of business and personal growth and frequent owner burnout. Banking and finance project company believes that it can improve upon and exploit these weaknesses to gain local market share (Gracia 2006, 36-38).

Keys to Success

Excellence in fulfilling the promise completely confidential, reliable, trustworthy expertise and information

Developing visibility to generate new business leads

Leveraging from a single pool of expertise into multiple revenue generation opportunities: implanted chips

Marketing Strategy

Banking and finance project company plans to reach their target companies by four methods which have been proven to be effective. Banking and finance Project Company will do a direct mailing to potential customers in the U.S. Interested companies reply by mail or phone. In this industry, averages of 3% of the recipients typically respond (Borch 2006, 1-6).

Sales Strategy

Banking and finance project company will make a significant profit through the delivery of top-of-the-line banking services. The company will see profit within the first year due to beneficial word-of-mouth advertising and referral networking. The company expects to double its clientele every six months, for the first 18 months (Sutton 2006, 74-7).

Financial Plan

Our financial plan is based on conservative estimates and assumptions. We will need initial investment to make the financials work, but the owner is prepared to contribute that funding.

We can minimize risk factors by:

Obtaining initial capitalization of the company to sustain operations through year one

Maintaining low overhead through the use of shared office space and home-based office through year one

Developing a strong customer base through aggressive marketing

Creating strong community ties and involvement

Eliminating collection costs, by establishing cash/credit/debit card only facilities

Strategy and Implementation Summary

Emphasize results

We will differentiate ourselves with results. We will establish our business offering as a clear and viable alternative for our target market, from the scores of unrefined, one-time seminar, consulting, and feel good motivational companies (Achrol 2007, 46-63).

Build a relationship-oriented business

Build long-term relationships with clients, not single-visit deals. Become their advisor and partner of choice. Make them understand the value of long-term relationships.

Focus on target markets

We need to focus our offerings on bank owners and financial service providers who have ...