WHY PEOPLE COMMIT CRIME

Why People Commit Crime in Corporate Organization



USING TWITTER FOR PROMOTION AND BRANDING: A CONTENT ANALYSIS OF LOCAL TELEVISION TWITTER SITES

The quantitative paper which has been selected for summarizing is written by the authors, Greer and Ferguson in 2011. Greer is the professor in the Point Loma Nazarene University. He is primarily concerned with the research on television news, radio, and other modernized technologies of communication to foster awareness. The second author, Ferguson is the professor at the College of Charleston whose core interest include the social media and other communication technologies. Both of the authors put forward the article, 'Using Twitter for Promotion and Branding: A Content Analysis of Local Television Twitter Sites'. The paper explains that how twitter sites have been strategically used by local televisions stations in the United Stated to increase their media promotion activity. The authors have only concentrated on the twitter site however, all of the social media outlets are involved in the same process of spreading news and even latest information. Most of the local television stations use numerous ways to attract and maintain their amount of audiences that in turn, increases their ratings and convert into the advertizing dollars. However, most of the local television stations declined due to the increasing competitive media environment (Eastman et al., 2006). Moreover, the internet has also become the substitute of local television station which played a strong part in reducing the television viewing. This is because, the internet has now become the active medium of accessing the television programs through the internet. In order to deal with such circumstances, the television broadcasters are now willing to give up the advertizing space so that they can allow time for promotional content. For instance, it can be explained through as the television contents are being promoted by the other types of media which include running advertisements on radio. The broadcasters have realized that internet has brought the shift as it is based on the delivery of important information mix through this support mechanism. The authors have exaggerated about the reliance of people over the social media sites or use of internet for equipping themselves with the breaking news. However, the fact is that there are still a great numbers of people who specially watch television news for getting the authentic news. Hence, the social networking sites have also provided the added connections to the audiences. The Twitter which is the fastest growing social networking outlet has also enabled its subscribers to post brief comments about their activities.

It would be more appropriate to say that the social networking outlets have fastened the information sharing process more than the main stream media for instance, this can be proved with the example that the users of the twitter provided the news about the crash landing of US Airways on the Hudson River before the other media especially the main stream media could telecast this story (Beaumont, 2009). Regardless of news dissemination, the social media outlets such ...