What promotional strategies could be used to promote Cameroon as a preferred holiday destination in Africa?

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DECLARATION

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TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

TABLE OF CONTENTSIV

CHAPTER 1: INTRODUCTION1

Location of Cameroon in Africa as a tourist destination1

Cameroon1

Climate and vegetation2

National Parks2

Story2

Economic and cultural centers3

Attractions and tourist regions3

History of Cameroon4

Tourist attraction and potential tourist sites5

Promotional strategies for Cameroon as a tourist destination6

Problem Statement6

Aims of the research7

Objectives of the research7

Research questions7

Hypothesis8

CHAPTER 02: LITRATURE REVIEW9

Economic standing of Cameroon9

Background of the tourism industry11

Review of the current condition of tourism industry11

Strategies for marketing Cameroon12

Community tourism12

Sustainable Tourism13

Tourism and sustainable community development14

Factors promoting tourism15

Improving tourism promotional tactics18

Maximising tourism gains for poor communities19

Africa as a tourist destination20

Promotional strategies that can be used to promote Cameroon21

Marketing22

Aviation23

SWOT Analysis26

Strengths26

Weakness26

Opportunity27

Threats28

Regional Overview30

Niche marketing approach to promoting Cameroon30

Natural resources32

Tourist sites in Cameroon33

Animals Dja Reserve33

Waza National Park33

Bamenda and laymen33

Bafut34

Bafoussam area and Foumban34

Tourist flows35

Factors affecting the development of tourism36

Historical and cultural resources37

CHAPTER 03: METHODOLOGY40

Overview40

Research Design40

Descriptive Research41

Exploratory Research42

Research Approach43

CHAPTER 04: RESULT AND FINDINGS44

Promotion and learning of tourism44

Importance of tourism to Cameroon45

Cameroon's business environment48

Economic and political challenges51

CHAPTER 05: LIMITATIONS56

CHAPTER 06: CONCLUSION57

REFERENCES59

APPENDIX64

QUESTIONNAIRE64

CHAPTER 1: INTRODUCTION

The intention of the research is to focus on business options and to identify the promotional strategies that could be used to promote Cameroon as a preferred holiday destination in Africa. It is important to study and understand a number of different and basic concepts to have a better grasp on the topic. It is because of this, the chapter includes some basic concepts in relation to tourism in general, and tourism related to Africa therefore related to Cameroon, so that the reader is better informed.

Location of Cameroon in Africa as a tourist destination

Tao, (2009), states that when discussing Cameroon, it is worth keeping in mind that Cameroon, also known as the Republic of Cameroon, is a country in central Africa, and situated in the Gulf of Guinea. It borders Nigeria , Chad , Central African Republic , Congo , Gabon and Equatorial Guinea. Cameroon is a member of a number of bodies including the UN , African Union and other international organizations.

Cameroon

According to Ashley, (2001), Cameroon has an area of ??475.4 thousand km2, with 7 provinces, 11.5 min of the population (1989), 24 persons per 1 km2, the capital of Yaoundé (712 thousand. inhab., 1984) major cities (in thousands): Douala (1117), Nkongsamba ( 112), Maroua (106), Garoua (102), Bamileke, Fulbe, Douala, Kirdi, Bassa, official languages: French and English, animist 45%, Muslim 25%, Roman Catholic 21% Currency: 1 CFA franc = 100 centimes.

Climate and vegetation

Viljoen, (2007), states that in the ...