Website Evaluation

[Name of the Student]

[Name of the Institute]

[Date]

Website Evaluation

Introduction

The aim of the paper is to discuss the importance of the electronic commerce website in the expansion of the business activities across the world. In addition to it, the paper highlights the importance of evaluating the website of the business in order to enhance its profitability. The paper involves the official website of the most alluring retailing brand of the United Kingdom of Britannia in order to extricate the theme of the paper regarding the electronic commerce website evaluation. The paper focuses on the two different website evaluation tools in order to elucidate the actual concept t of the evaluation. One of the tool is WebQual 2.0 that sis defined by Barnes &Vidgen in the year 2001 for the assessment of the electronic commerce website. In addition to it, the second assessment criteria are the value creating forces defined by Amit and Zott. Further, on the basis of the results of these evaluation tools, the paper discusses the performance and efficiency of the official website of Next.

Discussion

Ecommerce websites are crucial for the businesses in order to expand their business activities through electronic communication mediums. The general purpose of the website for the businesses is to facilitate online transactions most typically sales (Reynolds, J. 2000, pp 417-4440. The electronic commerce websites contains relevant content regarding the products and services of the business to provide information about the product or service, pictures and gallery of products and services to attract customers, videos, audio recordings and so many other lucrative features. In today's globalized world, is has become crucial for business to design attractive and influential electronic commerce websites to promote their business activities. People have become more conscious about the buying decision, they have got so many choices and the market has become highly concentrated for almost all the business (Oppenheim, C., & Ward, L., 2006, pp. 237-2600. This induces the need of highly effective and detailed electronic commerce website in order to differentiate the business from its competitors in the market. In the same way, these triggers stimulated the need for evaluating websites on the continuous basis in order to maintain the attractiveness of the website to catch the attention of the potential customers. In order to clarify the concept of evaluating an electronic commerce website, the example of any electronic commerce website of a UK based organization can be used. The electronic commerce website of the Next UK is perfect to extricate the importance of an attractive website in increasing the profitability of the business.

UK Next

Next is the largest fashion retailer of the United Kingdom of Britannia with more than 700 stores. The business deals with clothes, shoes wears, fashion accessories as well as home décor products. The brand embraces three core channels named as Next Retail, Next Directory and Next International. The brand is catering the international market customers with its business mainly in UK and Ireland. For dealing with such a vast target market, it is crucial for the ...