Two Similar Businesses

Two Similar Businesses

Introduction

Amazon.com is among the world leading e-commerce provide company, whose focus is on developing customer-friendly relations and is a Fortune 500 company. The company headquarters located at Seattle, Washington. The company was founded by Jeff Bezos in 1995 and since then, the company's mission is to develop the product range with continuously expansion and built a worldwide network of logistics and customer service centres. There are several countries in which Amazon.com directly maintaining its own personal website. In the present modern world, one can buy books to electronic devices, to tennis rackets and diamond jewellery just through a single website that is amazon.com. Amazon.com has sites in Germany, France, Great Britain, Japan, Canada, Italy and China (Joyo.com) and operates over 40 distribution centres around the world with a total area of over sixteen million square meters (Spector, 2000, pp. 121-124).

Amazon.com

www.amazon.com is the main site that the Amazon group of companies basically operating. However, the company also operating different websites for different countries like as already mentioned above, the Amazon.com has different website for Germany, France, and Great Britain etc. The best thing about amazon.com is that it offers customers all around the world provide great selection, low prices and a fast and convenient service with personal recommendations especially for the wedding lists as well. Amazon.com Marketplace is basically the storefront for external vendors.

Technical innovations in Management 

Amazon.com management considers technological innovation as the most important asset of the company. The rapid technological development is the driving force behind the growth of Amazon.com. The reason behind this is that the customers can choose from more and more product categories and can enjoy more convenient shopping - and even the customers can be benefited from lower prices (Bausch, 2003, pp. 149-53). The system designed by the company basically help every client regarding the personal shopping experience, the search function of Search Inside!, Convenient shopping with 1-Click and various community functions such as favourite lists and wish list are there to make the customers shopping easier and quicker. All these functions basically allow the customers to find out fresh products and take better informed purchasing decisions.

Extension of the Business

In the year 2000, the management took a great step and Amazon.com started offering its most important e-commerce stage to other vendors and single sellers. These retailers and individual sellers use the technical service, merchandising, customer service and logistics for Amazon to strengthen their own e-commerce offering and make their processes more refined from starting to deliver the goods successfully. Other brand vendors use Amazon.com as an additional sales outlet for their fresh products, almost all main manufacturers' products are obtainable and accessible on the buying and selling platform. And finally, independent software developers take advantage of this platform through Amazon Web Services by developing profitable applications and services for customers and vendors from Amazon.com (Ellis, 2010, pp. 324-28).

However, the management still believes that this is just the beginning. This change from a site via an e-commerce partner, to a development platform ...