The Interior Design Market In India: Its Current State And Its Potential For Development

By

Gupta, Namrata

Kingston Business School

July 2011

TABLE OF CONTENTS

INTRODUCTION1

Background of Study1

Scope of Interior Design1

Research Aims and Objective2

Research Rationale3

Disposition3

CHAPTER 1: THE INTERIOR DESIGN WORLD4

1.1 What is Interior Design?4

1.2 Interior design in today's World6

1.3 Interior Design as an Individual Industry8

1.4 Role of Interior Designer8

1.5 Job Prospects of a Designer8

1.6 Working Environment9

1.7 Current Trends10

CHAPTER 2: DEVELOPMENT AND MAIN CHARACTERISTICS OF INTERIOR DESIGN IN INDIA12

2. 1 History of development of interior design in India12

2.1.1 History of Interior Design in India12

2.1.2 The Scope of Interior Design in India13

2.1.3 Comparison of Western Interior Design with Indian Interior Design14

2.1.4 The Forms on Interior Design14

2.1.5 Licensing of Interior Designers15

2.1.6 Future Consideration for Interior Design16

2.1.7 Current Scenario of Interior Design in India17

2.1.8 Conclusion of Chapter 1 and Chapter 218

REFERENCES19

INTRODUCTION

Background of Study

Interior design comes under the wide discipline of Architecture. Architecture and Interior Design, both, have been related to the design of a building or space. Interior design has not been much popular in India, and it was not until the 1980's that people in India started recognizing interior design as a separate entity from Architecture. Over the years, contemporary designs have been amalgamated with traditional design patterns to come a long way. Generally, the privilege of having designed spaces and buildings was enjoyed only by the wealthy people in India as the rich were the only ones who could afford to utilize expensive materials and pay the craftsmen (Guerin & Martin, 2001). Whereas, the people having low income have to work with what was provided by nature and create things. The concept of interior design in India is based on the utilitarian motive. Utilitarianism is an ethical theory holding that the proper course of action is the one that maximizes the overall "good" of the society. Thus, the interior designers should take a utilitarian stance and think about the benefits of the society on the whole. The average house had a simple style, consisting of mosaic and stone flooring, furniture from the colonial period with painted walls and this tradition was handed down from generation to generation (Kim & Rigdon, 1998).

When we talk about interior in the context of design, we generally refer to any given space that has human inhabitants and is within the confined limits of a structure. These spaces are in terms of hospitals, homes, theatres, schools, restaurants, offices, hotels and resorts.

Scope of Interior Design

Interior design is one of the fastest growing professional fields. A lot of employment opportunities exist for the interior designers in various fields. An interior designer can find job with architectural firms, hotel and resort chains, hospitals, regional and metropolitan development works, town planning bureau, builders, theatres, studios, etc... An interior designer can also set up his own business and once they establish a good reputation as an interior designer then for that person interior designer can be a highly lucrative profession. They can also set up their own business. The purpose of this study is to find to what ...