The development of social networking

[Name of student]

[Name of institute]

The development of social networking

Introduction

The internet is part of day-to-day lives of the vast majority of the world population, and within this environment a new form of communication that has gained enough prominence in recent years; they are the social networking sites. To understand how was the evolution of social networks on the internet; you need a brief historical account about his appearance.

Contrary to what many think talking about Social Networking does not necessarily mean speaking of internet, the concept of social networking is something far older than our famous web. We represent social networks, social interaction, and social exchange. Speaking of the emergence of social networks leads to the beginning of civilization where men gathered around a campfire to share tastes and interests. The Social Networking arise exactly this need of human beings to share with others, create social bonds that are guided by affinities between them. Thus, we consider social networks as any group that shares a common interest, an ideal, preferably, etc (Arthur, 2009).

The development of social networking

That the internet is changing the way society is interacting in recent years is nothing neither new, nor surprising claim that day after day, the communication becomes more digitalized. Just watch as notebooks, tablets and smartphones are increasingly present in our routine. But more importantly, is to analyze how social networks have reached a major role as significant in this scenario, which was far beyond that for which they were initially created. Who has not felt in some Orkut childhood friend or colleague of the college season? And Facebook, for example, was a project conceived while their creator, Mark Zuckerberg, still a student at Harvard and had the idea to set up an internal network of the university, where students could have fun posting pictures and meeting girls. The transformations which Orkut, Facebook and Twitter have been going in recent years are such that these tools are going beyond their role as mere social networks. The virtual spaces that were originally created so that users have the opportunity to make new friends, reconnect with people who have long not seen or trivial exchange information with your network of contacts has, over time, to function as true instruments of communication and citizenship (Arthur, 2009).

A recent survey in the United States by Strata reveals that 89% of advertising agencies intend to use Facebook campaigns in the fourth quarter of this year. The study took into account 900 companies. In the first three months of 2011, digital media had preference of 34% of the agencies surveyed, 1% less than TV. The difference is large in comparison with 2008, when 60% had TV and digital media were 12%. YouTube surpassed Twitter and ranked as the second favorite media campaigns in the media partners. Since the late 90s and early 2000s came the internet with a major evolution of its famous sites and portals which at the time dominated most of the network. It is possible and easy ...