The Corporate Social Responsibility

The Corporate Social Responsibility

Introduction

This paper intends to discuss Pepsi Co terminating their endorsement deal with Lil' Wayne because of a rap Lyric in the song "Karate Chop." The Paper will be revolving around the Legal, Ethical and Social Values of Business. The paper will critically research and analyze different aspects of Corporate Social Responsibility. The paper will introduce the concepts of social responsibility providing a compact definition of corporate social responsibility. The purpose of this paper is to make the readers aware about different concepts associated with engaging in the activities of Corporate Social Responsibility.

Discussion

Introduction to Social Responsibility

Social changes are brought through the movements carried on by the public. The voice of public has been one of the most important reasons behind the social change within the American Society. The United States of America have witnessed several social changes through different movements. The identity movement and the integrity movements are assumed to be the most important ones in relation with the social change brought about within United States of America. There are immense social changes being witnessed within the American society. United States of America is a society having different people living all along. Social responsibility is being socially responsible and doing things which are in ultimate benefits for the society.

Definition of Corporate Social Responsibility

Corporate Social Responsibility is a concept of management. This has used by the companies in order to integrate environmental and social concerns. This integration can be taken place in the operations of business and interactions with the shareholders (Chandler, 2001). Corporate Social Responsibility commonly referred to as a way of achieving social and environmental imperative, as well as the economies of scale. With the achievement of this thing, they concerned about showing the expectations of stakeholders.

In this context, it is essential to have differentiation between Corporate Social Responsibility because it is a concept of strategic business management, sponsorships and charity. A good and proper workable Corporate Social Responsibility brings a variety of competitive advantage like enhanced profits and sales, improved quality and productivity, (Chandler, 2001) enhanced customer loyalty, operational cost savings, better decision making, risk management processes, efficient human resource base, improved brand image and reputation.

Different Views of Corporate Social Responsibility

There is a role of Corporate Social Responsibility to the expressiveness of brand. This is interesting as it involves reputation and corporate image. Marketers know that the actions of Corporate Social Responsibility focused closely not only by consumers but a lot of stakeholders. It also includes mass media. In 21st century as the consciousness of environment increases, marketers are more focused to the fact that the strategies by corporate brand have a reflection on the trends of culture (Vassileva, n.d). This belongs to Corporate Social Responsibility; hence, they have created a “community meanings”. This involved ethnic, cultural, linguistics and national boundaries. As suggested by Milton Friedman Corporate Social Responsibility is the basic necessity of societies to grow.

These developments showed that ethical responsibility is the most appropriate driver ...