Task 1 and Task 2

Task - 1: Market Design & Innovation of Samsung Galaxy S43

Introduction3

Problem Statement3

Objectives of Study3

Literature4

Marketing Plan6

The Marketing Mix for Samsung Galaxy S47

Market Orientation Strategy for Samsung Galaxy S48

Marketing Research10

Analysis11

Situation Analysis11

Market/ Product/ Customer Analysis12

Marketing Strategy13

Using the Marketing Mix for Galaxy S413

Financial Projections14

Implementation14

Evaluation and Control14

Conclusion15

Task - 2: Reflective Essay16

Introduction16

Discussion16

Conclusion19

Task - 1: Market Design & Innovation of Samsung Galaxy S4

Introduction

Problem Statement

The research problem is selected is to examine how the Samsung S4 has evolved to fulfill the changing market needs. The study questions are composed of, what alterations are made with respect to design, do these alterations have an effect on the performance and customers; and how they have coped in opposition to the competitors.

Objectives of Study

The objectives of the study include the following:

By the use of literature explore whether the change is needed to cope with change in meet markets needs.

What are the benefits resulted from the changes perceived by customers?

What were the changes made to make the product so unique?

How did brand appeal play its role in relation to their competitors?

Literature

Today, innovation is progressively seen as the motor for development, and subsequently something that must be deliberately supervised and safely outfit. It is the new money of rivalry. In associations including modernization, the persons in the veneer push make the judgments (Yakobina, 2010). It is the obligation of the representative at the occupation place to satisfy the clients and has the power to modernize and make advancements. As we all realize that innovation is a business victory, consequently, assent of the chief is not to be gotten by the worker over and over. The specialists in the meantime use both their heads and hands to achieve a common come about to the work course, in this way taking adjust choices at right time and at right place (Cronin-Gilmore, 2009). There is no detachment for booking, usage and administration by managerial useful impediments. In such founds, work is executed wherever obliged, confirmations and controls are condensed and settlement is decreased to least when numerous exercises are gathered together. In this manner, the working plan is altogether changed by the innovation rationale (Wolgemuth, 2010). In place of an unthinking, strategy -ridden and bureaucratic cooperation, example breaking obliges an imitated assigned organizational outline, which is regarded as a natural structure (Buchman, 2012).

Samsung electronics has embraced the new perspective in an exceptionally successful way. It plans to treble cushy yield by taking help from some mastery of an American power. Each worker is persuaded that he is a 24-hour sweating poor as well as is a working respectable. Month to month pay rates are favored over hourly installments. Here, the workers are informed to prescribe ways concerning transforming their employments and the directors are encouraged to tune in (Editors, 2003). This new' line-stop' framework permits the specialists to stop preparation immediately when they experience any issue. Samsung utilization progressed innovation to enhance its yield, which is great reflected by the Suwon plant. A VCR line that utilized 26 once now utilizes Only14 ...