The two friends known as Craig Ciesla and Micah Yairi wanted to launch an innovative product but needed appropriate financing in order to achieve their business objective. The first option that was in their mind while raising money for their project was to contact friends and family to receive some assistance in this regard. Though, they did not avail this option as they had their own reasons for this particular thing. However, in the later period, they did have to avail this option because of the shortage of the funding. The response in ...