SWOT Analysis

[Writer's Name]

[Name of the Institution]

SWOT Analysis

Introduction

The essay is aimed at conducting the SWOT analysis of the health care hospital under consideration. It will assist Mr. D. with final decision about the ways and alternatives that can be brought into practice to improve the performance and productivity of the hospital.

As the SWOT analysis is a strategic marketing tool to assess the performance and future outlook for an organization an effort is made to bring the effective analysis of the internal and external environment of the organization (Manktelow & Carlson, 2012).

Discussion

In this highly competitive environment SWOT analysis is a useful tool that is consistently used by the management to identify the possible opportunities that it might grab from the macro environment and the prospective threats it might be opposed to from the external environment (Berry, 2012).

The other part of the terminology helps the organization to come about developing the understanding of the strengths that it might progress on and the weakening areas that it would require to improve and enhance to achieve the competitive advantage (Management study guide, 2012).

PART A: SWOT Grid

PART B: Conclusion

Strengths

The hospital is a community icon that brings it with the increased database of loyal customers who associate their loyalties and consumer behavior in the best regard of the hospital.

The holding group of the hospital has a progressive approach which is evident from the fact that hospital has transformed from a small 50 beds hospital to large size hospital with approximate capacity of 300 beds. This progressive trend in the expansion of hospital could be viewed as the strength of hospital that would enable it to sustain its brand equity in the community area and continue with progressive developments in respective field.

The progressive patient care approach and emphasis on staff development brings it to the advantage of hospital to take initiatives that are in the best interest of hospital and its clients.

The infrastructure of the hospital could be counted on as strength of the hospital that allows it to provide the best possible health care services to the clients and the patients. Additionally, the hospital also takes care of the family members who come with the patients in the emergency conditions or otherwise.

The quality service to both patients and their visitors has been one of the strengths of hospital. Patients are provided with immediate assistance and support on health realted issue The management personnel ensure that every ...